Amicus

Medieval themed meaty dog treats

University Project

The brief was to come up with a way to sell unpopular cuts of meat such as tongue, cheek and trotter. I decided dogs would be a suitable target market and gave it a medieval theme because people in the middle ages used to eat all of the animal, especially the cuts that are unpopular today. I also found some very interesting source material about dogs in the middle ages which I let feed into my visuals.